A business plan is one of the most important documents that is needed for the betterment of the business. It includes all the need to know strategies, marketing techniques, sales techniques and financial forecasting methods that will be used to increase profits and revenue of the business. However, writing a business plan is no walk in the park. It takes a lot of time and concentration business and is one of the biggest responsibilities that will be undertaken. For this crucial task there are dedicated people called business plan consultants. They will be the people who take the ideas that the entrepreneur has and converts it into a document that will be viewable by the whole world. Since this is a very big responsibility business plan consultant fee is a bit high. There are many factors that affect a good business plan and a great business plan will help the business clarify the business idea, identify potential problems in the business, find out objectives of the business and monitor the progress of the business. Since this is a very important document it is vital to keep a keen eye on the following factors when writing the business plan.
The executive summary is the highlight and the brief description of the entire business. This has to be highly detailed but short enough so that a potential investor is able to read and understand the status of the business. It does not mean that it has to be limited to one or two pages.
The executive summary will include the highlight of the business concept which will describe about the product or service and the market that they are being offered. Then there are the financial features which talks about all the sales, profits, return on investment and cash flow. Then the summary has to mention about the financial requirement that is need to invest in the business and talk about the capital and how to expand the business. The current position of the business will be stating about the business’s present state and how it got here. Finally, the major achievements of the business is needed to be mentioned so that the potential investors could be impressed by the achievement that the business has done.
The business description is about the details of the business. This should not be a highlight about the entire business like the executive summary but the in depth analysis of the business. The description has to start with a short introduction which states about the past, present and future of the industry. Here you should mention about the markets that the business will be interacting with and the future market places that business will be willing to interact with. The products or services that the business is still developing should be thoroughly discussed here so that the potential investors who have got an idea and are willing to invest in the business can get a thorough knowledge about it.
The structure of the business has to be described in the business description. The hierarchy of the business and the business places should be described in detail. The legal considerations of the business should be thoroughly stated so that there is clarity for everyone.
When developing the market strategies there has to be a lot of market research done on the market place. This will give the business entrepreneur a very good idea about the potential market and how he can use the market to increase the profits of the business. After observing the market the company will be in a position to identify the strengths and weaknesses of the business and will be able to develop a system in order to identify the potential opportunities and threats. These studies will also be able to develop strategies to forecast the market place’s prices and when to supply more goods and services. These has to be clearly mentioned in the business plan so that these strategies can be used when necessary.
Pricing and Distribution
The process of pricing and distribution has to be clearly detailed in the business plan. The descriptions about all the prices must be mentioned in detail in this section. How the business can lower the prices when necessary and how t react to the fluctuating prices has to be mentioned in detail. The process of distribution of the products until it reaches the hands of the customer has to be clearly stated.
(A Business Development Manager’s Point of View)
So you want to develop a business, huh? Well, you’re just in luck. This article will help you whether you are planning to start up new or have an existing business that you would like to expand. This is a step by step guide on how to start, improve, and expand a business while minimizing loss on your part. If you are starting new, please read this article carefully from the very beginning. For those, who already have an existing business and would like to improve or expand, the latter part of the article will be more useful.
Every business starts with an idea. You will find that throughout the article, I have emphasized the mental aspects of people rather than physical or financial aspects. Call me philosophical, but the mind is where everything happens. I have seen and experienced it time and time. When your mind is fully committed, there is literally nothing that you cannot do. Let’s begin.
Step 01: Find Your Passion
To start a business, you need to find out what it is that you are truly passionate about. “Why is that important”, you say? The answer is simple. You really do not want to get yourself stuck into a kind of work that you hate. There are plenty of planning and executing involved in a brand new business and if you are passionate about it, they would not feel like work at all compared to a kind of business you do not care for. After all, happiness is the end result of anything that we do in life. Why not choose a business that would make you happy while doing it?
“When your vacation becomes your vocation, you have succeeded in life”.
Step 02: How to Sell It
Now that you have found your passion, let us figure out how to use it to bill people who are in need of the kind of service you can provide. Even though yours is the most ridiculous passion ever, believe me, there are millions of people who would be glad to have your services. As a matter of fact the stranger and more unique your passion is, the more likely you are to succeed simply because that type of business doesn’t exist yet. That also doesn’t mean that if your passion is something common or usual, you shouldn’t do it. Even if it is something common, if you really love it, you will always find ways to do things differently than the others and that itself is the winner.
Let’s say that you are passionate about cars. You are more likely to succeed business in an auto shop, auto parts shop, or a repair and modification shop. Sure, there are plenty of those out there, but if you love it, it is going to be one of a kind. Maybe your shop has a nice waiting area where your customers can have a seat and a free beverage when they come to drop off or pick up a car, or you may have free stickers complementary to having their breaks fixed. Once you’re in the business, you’ll figure that out.
Step 03: The Planning
Write down your unique ideas and prepare a presentation. Take some time to do it. You should not rush this part. If a new idea comes while you are in the middle of the planning stage, do not hesitate to change. Edit and modify until you are fully satisfied and you can see a clear mental picture of your business. I cannot emphasize how important this is. You have to be absolutely clear and certain. If there are parts that are hazy, leave for a while, do something else, and come back to the planning table again when your mind is clear. You will see later how we will reuse this step over and over again.
A thing to remember here is that I am not talking about the “Hows”. At this point, you’re not thinking how you will start the business. That will come later. Your focus at this stage is the “Whats”. If you start thinking about the “Hows”, you will ruin your plan because you will start to think about things such as “How do I get the capital”, “How am I going to find an ideal place” etc. The “Hows” will show up later when you are clear about the “Whats”.
Step 04: Visualize Your Success
Now that you have had the clear picture of your business, visualize how it would look and feel when it is fully operational and successful. You must be able to taste the success. This again is another important stage. Why-you ask? There will be obstacles on your way to success. This is the picture that will keep you going. It will also help keep your team motivated in the future should you need to inspire them in times of hardship. You, the leader, must have that picture of success handy at all times.
Step 05: The Needs
You are clear about what your business will be and you have a clear picture of success. By now, you are mentally ready, so let’s get physical. The physical needs of the business include 3 things: infrastructure, personnel, and finance.
Infrastructure: If your business is local such as an auto repair shop, you will need a space, an office, a storage area, and some furniture. If your business is virtual, you will need a website or other computer based applications. In any case, you have the clear picture (Step 03), so you can create a list of infrastructural needs.
Personnel: If it is a kind of business that you can do totally on your own, then you are it. If not, you are going to need assistance. Use Step 03, and find out how many people you will need and what their jobs and qualifications should be. You may also look among your friends, relatives and acquaintances that may
Are you thinking about starting a business in 2019, but don’t know how or even where to begin? This article outlines the biggest obstacles to overcome, what you need to start your business, and what to do after year one!
THE MYTHS OF STARTING A BUSINESS
When thinking about starting a business you want to think about “Why are you starting the business?” Often times someone decides to start a business with the mindset they will have more free time, work at home, and have a flexible schedule. Unfortunately, it is important to avoid these myths. Majority of the time, starting a business isn’t any of these things. Instead, it is long hours, working at home may be a distraction, less flexibility, and there are many hats to juggle. It’s completely different then working for a company and it is important to keep all of this in mind when deciding if starting a business is right for you. If it is, then let’s dive into getting started with your business idea!
Attitude is EVERYTHING. You need to always keep a cheery attitude. Many things are going to happen during the lifecycle of the company, both good and bad, and the most important thing is to keep a positive attitude.
BIGGEST OBSTACLES TO OVERCOME
The two biggest obstacles startups face when starting a business is money and reputation. You need to make sure you are able to stay afloat and have a means of financing when starting out. And reputation is also an obstacle because you don’t have a reputation or customers. Unless you start out with a group of customers, most of the time you are starting out very alone.
WHAT YOU NEED?
You need to provide a product/service that people want to buy. Researching similar products/services is important to see what else is out there that is similar to your idea and then determine how your product will be better than the competition. It is also important to be able to bring experience to the table. It is the experience you have that will make the company. Typically, you want to have a niche so you can take a focused approach and decide what type of company you want it to be. Lastly, you need to consider if you can sell enough of your product or service to make a living. Will you be able to cover all of the expenses and salaries that come with a business?
A business plan is absolutely essential. What is a business plan?
Start with an executive summary, which is a high-level description of what the business is going to do. Next, you need a business description that lays out the business in detail. Then, comes the market analysis, who is going to be your customer and who is your competition? Next, is organization management. Who is going to manage the business? Are you going to manage it yourself or are you going to hire someone from the outside to handle your business? Most of the time you are starting off managing the business yourself. Next, you need a sales strategy, what type of sales strategy are you going to encompass? And lastly, you need to include funding requirements and financial projections. What kind of funding do you need to start the business and how much do you project to make?
A written plan is critical. It is absolutely essential you write down the above information on paper.
There are many business plan templates available to help. Even if you are an established business, you don’t need anything complicated. An additional resource is a simple roadmap. This breaks out month by month projections for 2 years. What trade shows will you attend? How many people will you hire? What type of marketing campaigns will you run?
Last, goals are extremely important. You need to set specific goals in your business plan so you know where you are heading.
MEANS OF FINANCING
How will you finance your business? Some of the key questions Business to ask are how much money will you need to stay afloat? Will you be taking a salary? What will your non-salary expenses be? How many people do you plan on hiring the first year? What about company benefits? Even if you are by yourself, you will need benefits and insurance. These are all questions you need to think about.
Should you self-finance or take out a loan? Self-financing is often recommended if you have enough money in the bank to float the business and your salary for a year or two. This option reduces the pressure. The last thing you want is pressure from creditors. Loans are going to be difficult to procure. If you manage to get a loan, you will have to personal guarantee and you will need collateral.
There is also the possibility for a financial business partner, however, a financial business partner can often lead to meddling and pressure. It also may cause you to run the business differently then you envisioned. Remember, you are starting the business to put your own spin on it!
A fourth option is a funding company. This is a viable option because they will often do your payroll and invoicing for you. Sometimes the funding company will provide a basic ATS system as well that could help you start off. The downside to a funding company is often it is hard to breakaway. You need to pay off loans with interest and sometimes it isn’t financially feasible to breakaway. If you use a funding company, you want to make sure you understand the agreement and know what it takes to step away from the funding company.
Some additional funding options, are family, small business grants, and crowdfunding/internet. It is really up to your discretion though if this is a good option for you. Small business grants tend to be hard to secure and a lengthy process. Crowdfunding, gives you small amounts of
The major elements comprising the generic destination competitiveness model helps to identify the key success factors of destination marketing. Among the many approximate set of indicators used to determine destination competitiveness, local experiences is one of the key points. Elaborate empirical as well as conceptual research points out the relative strengths and weaknesses of different tourism destinations, which can then be used to study the impact of local experiences on the travelers and vice versa.
The discerning travelers of today’s world love exploring unique experiences travel each destination has to offer and go much beyond staying in the top suite of hotels. Choosing the best dining options and spas has otherwise become passe. No online portal can take you to the hidden nuggets of the destination except the native folks. So, to match up with the millennials’ definition of travel, you need to indulge with the locals which is way beyond any packaged holiday or cookie-cutter options.
Blurring the borders of traditional definition of travel
It’s important for Travel Agents to realize that selling travel is actually selling happiness. Imbuing travel goals based on interaction with local people makes travel more meaningful than ever. Authenticity, simplicity, and culture are the new watchwords driving the growth of the travel tourism sector internationally. The evolution of the whole new travel genre is based entirely on indulging in local experiences. It is not about the best luxury experience but the intrinsic local touch will definitely add magic to the holiday memory. Remember that the most valued luxury is experience.
Present-day culture travelers have moved beyond the familiar environs and revel in the experience in itself. Clearly enough, tourists that like to break the mold are more interactive with local residents. This paradigm shift has not however, completely caught up with everyone yet. The focus of investments still remains on the traditional tourism-related components.
To create a layered travel experience, the hospitality industry is gradually promoting themselves as the portals for the local community. Although that might not be a necessity but local experience will definitely give a competitive advantage.
Blending national culture and heritage into luxury travel tours need careful planning and is bound to enhance tourist’s experience. Getting certified from the government tourism policies which include inter-cultural education policy helps to makes the travel agents’ outset more impressive.
Counter homogenization of the travel experience is the new clause of the tourism authorities. Embracing local cultural tourism will have an impressive lasting impact on travelers with like-minded outlook. Traditional vertical distribution chains among the travel providers has given way to complex value chains and thus in this increasingly competitive marketplace, providers need to seize every opportunity for competitive advantage. Collaborative advantage through local and government partnership is thus a new norm. Local culture and society has become an essential part of tourism value chain. The integrated inter-relationships between travel and other socio-economic sectors are now conceived as a ‘value network’.
Promoting Local Cuisine
Sustainable tourism, which is tantamount to responsible tourism, has been a major concern in the travel industry for the past couple of years. Experiencing the local culture largely contours around the traditional gourmet industry. Trying traditional food completes the cultural experience of the place. Talking of the economic aspect, if you are eating at McDonald’s, instead of benefiting the local community, a major chunk of it leaves the local socio-economic circle. The international traveler’s gang consist majorly the Western tourists and without much doubt, the need for Western food is always higher than the local recipes.
While traveling for a single night’s stay, people might think it not important enough to connect to the local traditions. However, pennies in the pocket of the local cuisine industry help to uplift the local tourism industry on a larger picture. Walking into a McDonald’s or a KFC might fill your tummy but will neither add to the local tourism sector nor enhance your experience. For instance, Vietnamese pho is now a big pull for travelers in Vietnam and when in Costa Rica, do not miss gallo pinto. Building connections with the local folks is not always the only token you get in return but you actually help to build a perception about your nationality as a whole. A country’s heritage is strongly rooted within the memories of the local people and as the old folks say, the way to a man’s heart is through his stomach!
Experiential travel – creating a deeper connect
The demand for ‘experiential travel’ is arguably the most significant as well as systematic trend in worldwide tourism. The term typically defines immersive, authentic, local, and more active travel trend. While some travel enthusiasts would like to argue that travel is inherently ‘experiential’ by nature and that the term is overused, the idea is to make it more mainstream. Travel consumer attitude has varied wildly when it comes to local tourism and it is its degree of definition varies widely how the overall trend is approached.
On a deeper emotional and more personal level, people want to travel better at the end of the day. Growing numbers of travelers shying away from the traditional packaged travel brochure is definitely a valid evidence of how local experiences matter for the new age travelers.
There are as many types of travel including combinations of the types listed here. We choose our travel destinations and types of travel based on many factors. There is no right or wrong way for everyone. Consider the options and just go for it and enjoy the sights, sounds, small and excitements of new places.
1. The Package Holiday
The most common type of leisure travel is the package holiday. How good is it when all the planning is already done? Simply pick up the brochure or search the internet and there it is. Call your travel agent, make the booking and pay the price. The most difficult part is the waiting!
There are many value options in package holidays with many options as to length of holiday and the activities during the holiday.
2. The Group Tour
There are many different types of group tours – from a bunch of seniors travel to a bunch of teenagers and everything in between doing almost anything that is available. Choose your group tour wisely as you will be spending many days with your fellow travellers. Group tours are usually organised like packages holidays and they have the advantage that usually the group leader adds value to the experiences in many ways. Another advantage of a group tours is that there is a good chance that you will meet like-minded people who many become lifelong friends.
3. The Weekend Getaway
Busy workers may only have short weekend opportunities to travel. Take a weekend getaway where the travel distance is not that great but the benefits of going someplace new is not diminished. Take the opportunity of last-minute bookings, if you like a mystery.
4. Family Reunion
Visiting family or friends can be so much fun (hopefully). Usually staying with family and friends requires only travel arrangements to and from the destination. Who better to show you around than someone who lives in the place that you are visiting – get the insider information.
Accommodation options may also include apartments rather than hotels.
5. Event Travel
Event travel refers to traveling to a particular event, like a sporting match, a concert, an exhibition, a festival etc. The time and place is set and most likely for popular events – book early and expect to pay a little more. Enjoy and event and meet people who have similar passions.
6. Long-Term Travel
The number of travellers who travel for long periods of time is increasing. The type and style of travel will depend on financial position. Backpackers to seniors are in this class. Many seniors opt for long-term cruising as a lifestyle. Long-term travellers have the opportunity to understand the culture, art, history and people of a place well
7. Business Travel
Finally the business traveller. The best thing about traveling for business is that usually someone else is paying the bills. Choice of travel is set by the payer of the bills but generally there are evenings and weekend s to enjoy.
In conclusion, irrespective of the type of travel, there are so many places to see and so many activities to take part in. Take the opportunity no matter what, then enjoy and return home a little different.
Christmas is a busy time of year for tour operators at the Grand Canyon. So, keep in mind, if you’re planning a trip then that includes a helicopter flight, you need to get your tour booked in advance. It doesn’t matter if you depart from Vegas or the South Rim, the tours are going to fill up fast, so it’s a good idea to get your tour booked within the next two weeks or so.
You can book your tour for any day of the holiday except for Christmas Day. Flights out of Vegas can be air-only or landing tours, while flights from the South Rim in Arizona are all air-only tours.
Tours Departing From Vegas
The tours that depart from Vegas are the most popular because tour there is a big choice in tours and options available. All the air tours provide spectacular scenic views including an amazing aerial view of the Hoover Dam and Lake Mead on the way to the Canyon. If you book an air-only tour, you will fly over the rim and return to Vegas, but if you buy a landing tour, you will stop at the Canyon and explore it on the ground too.
If you want to take a landing tour, you should think about booking one that lands on the Canyon floor. For instance, one fun bottom landing tour comes with a champagne picnic and a scenic boat ride on the Colorado River.
There are other landing tours that take you to the top of the rim where you can view scenic vistas from lookout points, and walk out on the Skywalk viewing platform. The Skywalk is a huge platform that hangs over the side of the rim so you can walk out 70 feet past the edge. When you stand on the platform, you’ll be able to look through the transparent floor to the bottom of the Canyon 4000 feet below you.
Booking A Basic Or Deluxe Vegas Tour
When you start looking at tours, you’ll notice they are available as deluxe or basic versions. The basic tours lift off from Boulder City, which is just outside of Vegas, and the deluxe tours take off from The Strip, but after that, they both follow the same flight path on the tours. The deluxe tours even come with complimentary transportation to and from the helipad in a limousine. EcoStar 130 choppers are used for the deluxe tours, which are bigger helicopters than those used on basic tours. The EcoStar offers superior sightseeing thanks to the huge wraparound windshield and the seating arrangement that allows every seat to have a great view. The deluxe tour does cost more, but you’ll be treated to the best experience possible on your flight, so the expense is well worth it.
Arizona Tours To The South Rim
You won’t be able to take a landing tour at the South Rim, but these tours make up for that because they are so scenic since this part of the Canyon is mostly remote wilderness. These tours depart from the South Rim and fly to the isolated North Rim before heading back, however, if you book a 50-minute tour, your helicopter flies over to the eastern border of the park too. Basic and deluxe tours are on offer at the South Rim, and while these tours begin in Arizona, if you’re in Vegas you can add an airplane ride to your package that takes you from Vegas to Arizona where you begin your helicopter flight.
A South Rim tour is an excellent choice if you are a nature lover and want to see beautiful vistas. When you take this longer tour, you’ll fly over 75 percent of the park, in fact, you’ll see scenery that many visitors to the Canyon don’t have the chance to see, so touring the South Rim is well worth it.
Dress For The Weather
It’s best to dress in layers when you visit the Canyon over Christmas because it can be chilly during the winter months. There is climate control in the helicopters, but you still might want to wear a sweater to stay nice and comfortable during your flight. Dressing in layers is best when you take a landing tour because it might be chilly, or it could be unexpectedly warm on the day of your tour.
Get Set For Unique Christmas Memories
The Canyon is amazing any season of the year, but the Christmas holiday is especially magical. Don’t forget to buy your tour early, and do it online to get the best deal. Buying online with your credit card locks in your tour so your seats will be available on tour day. Whatever tour you decide to take, you’ll have the chance to see one of America’s most beautiful natural landmarks on a thrilling air tour, and there is no better way to celebrate the Christmas holiday if you want to make special memories for your family.
For so many people, swimming is a treasured summer past time. Why not combine this fun summer tradition with watching a movie? Dive-in movies combine two favorite family traditions to create a fun summer activity the whole family can cool off with.
YMCA’s, communities and Home Owner’s Associations, community pools, water parks, and even backyards are some of the many places where poolside outdoor movie events are hosted. Dive-in movies are typically summer events, but places like aquatics centers with indoor pools can host them all year round.
A poolside movie event is set up much like a traditional outdoor movie event. A large, inflatable movie screen, a powerful sound system, and a projector are used to turn an outdoor venue into a cinema. The only difference with a poolside event is the movie screen is set up near the pool, and rather than sitting on chairs or blankets, movie goers enjoy the experience movie from tubes, rafts, pool noodles, or poolside lounge chairs.
Like any movie event, the movie choice for a poolside outdoor movie is important. Be sure to choose a movie based on the intended audience. A water themed movie could be an excellent choice for your dive-in movie experience. Movies like Jaws or Pirates of the Caribbean are good selections for an older crowd. For a family friendly event, try Finding Nemo, Flushed Away or Shark Tale.
In addition to a themed movie, serving themed movie snacks is another great way to make the most of the poolside setting. Goldfish, blue Jell-O jigglers cut into fish or shark shapes, or even sandwiches cut into ocean animal shapes make fun, simple refreshments for the whole family. Serve popsicles or frozen drinks to keep everyone cool. You could even rent a Slushy machine to make special summer treats.
Set the scene by decorating for the event. Choose Tiki torches or citronella candles for pretty lighting and to help keep bugs away. Also consider decorating with blue balloons or ocean themed banners or garlands. Spruce up the refreshment table with a brightly colored table cloth, candles or special center pieces.
A splash-in movie makes a great addition to almost any summer get together, whether you are trying to plan an event for your community to get neighbors together, or you are a homeowner trying to plan a get together to remember at your home. You can also add a poolside movie to another special event. End an afternoon birthday party or family reunion with a splash-in movie after dark, or host an end of the school year dive-in movie event.
Summer is all about having fun with family and friends and finding new and exciting ways to stay cool. A pool side outdoor movie event is fun for the whole family. Adults can relax on lounge chairs, and children can enjoy themselves in the pool, floating on inner tubes or noodles.
An important role is played by ruling Planets in any specific event such as marriage, birth of child, travel, job, business, promotion, recovery of health etc. In fact these planets ca be called out as signification of effective houses that affect our life up to a great deal. All these come under the wonderful branch of Verdict Astrology. The planets, their positions and their movements can be studies through Horoscopes.
A horoscope is a passport for the native at the time of birth and it is an indentation Horoscope of one existence on this earth. A horoscope is precisely the assembly of basic placements of planets at the time of birth in a diagrammatic format called horoscope chart. There are basic differences in practices in casting birth charts by Indian Verdict, Western, Greek, and Chinese System etc. Effective astrological techniques are applied to assess free horoscopes and to make astrologers able to give accurate predictions pertaining to astrological issues. The natal chart or horoscope is the most important chart on which astrological predictions are made. It can also be referred to as a map of the sky and the planets at a certain moment of a person’s birth. The planets move along the path of the ecliptic. To specify their positions at the time of birth, or any moment of time, a reference point is needed to identify the position of planets in relation to the earth. This reference point is the point of intersection between the path of the ecliptic and the equatorial horizon.
When horoscope readings are made, it is important to realize that planetary positions are gauged in relation to both the zodiac signs and the asteroids. There are many methods of charting the horoscope houses. Horoscope charts are circular, some rectangular, some like formations and others in geometrical forms but they all represent the 360 degree of the celestial horizon. The horoscope or natal chart consists of twelve houses. Each house of horoscope has been divided into sections and each section is associated with various deities as a specific purpose. A comprehensive study of free horoscope reading can reveal a new relationship between astrologers and the individual who really need an astrological interpretation of his/her horoscope chart. On the basis of professionally meditation of free horoscope reading our deft and proficient astrologers study the astronomical diagram and enter decipher the realm of spiritual predictions and the effect of the various planets intruding upon the native. The reading is also done on the basis of daily horoscope reading, weekly horoscope reading and others also.
Horoscope is used as a method of divination regarding events relating to the point in time it represents and forms the basis of the horoscope traditions of astrology. It often refers to an astrologer’s interpretation based upon calendar significance of an event. The concept of horoscope in the India Verdict system is by far the most accurate and sophisticated method of astrological predictions.
We ponder each and every detail with great deliberations regarding all the aspects of a free horoscope reading through our astrological services. All these are taken care of in tandem to maintain the goodness of native related to prosperity or power, health or harmony and misfortunes or family affairs. Many natives also get their love horoscope read to find out about their love compatibilities and its resultants.
We provide free horoscope that are Hand made as well as Computer generated. Our services of free horoscope is rendered after close scrutiny by our on-the-panel astrologers that put deliberations by studying free Birth Chart, Placement of Planets, Dasha Calculations etc. This is done to identify native’s general Events of his Life, Education prospects, his/her sources of Income, Family Life and Health. There is also suggestion of suitable remedies that are positively going to solve all the problems.
Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination, and with RSS News Feeds gaining momentum as a powerful online communication tool, one needs to ask whether businesses are now better served by publishing news feeds in lieu of newsletters.
There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more effective than newsletters in delivering the message? And if so, can anyone with essentially no knowledge of news feeds and with computer skills limited to sending email and browsing the internet actually publish a news feed on their own?
Putting aside the obvious advantages of news feeds listed above, an important question to ask when evaluating effectiveness of the newsletter versus the news feed is whether the information is time-sensitive. If the business news is publishing information pertaining to such topics as the stock market, real estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you can probably add more to this list), the effectiveness of the newsletter dramatically diminishes as the delay between the “event” and the delivery of the information about the event increases. If a newsletter is published every three months, on average the information is six weeks old! And it’s not just that the information arrives too late to be important to the recipient, but also because recipients will come to know the newsletter is irrelevant to their affairs and tune out. Unfortunately, that means it will be seen as junk mail and tossed into the trash without opening. Why would I care about an investment opportunity if, by the time I receive that advice, it’s too late to act on it? (At my post office, a recycle bin is provided in the lobby so that you can conveniently toss away your junk mail without even taking it home.)
Recognizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a subscription list. You’ve seen the come-on — “Sign up for our email list”. To many, this is viewed as volunteering to receive spam. Even when one does reluctantly submit their email address to those hopefully-private lists, spam filters will often trash that email, and for the email that does get through (and we all know how effective spammers have become), the email from the legitimate businesses usually gets lost amidst all that spam. So what does it matter if the business has avoided the development, distribution, and delay problems associated with newsletters by using email, if in the end the message never gets to welcoming ears.
News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the news feed is instantly available online. Recipients can volunteer to receive the information without having it “pushed” at them, so there is no sense of spamming associated with news feeds. The audience for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. For example, if you were interested in listening in on investment advice from an advisor who publishes a news feed, you could subscribe to that news feed – without giving your email address away – and whenever new information is published, you could receive a signal and operate on that information in real time. Imagine … literally within seconds after the advice is published, you could read and act upon that new information.
If your intention is to spam – in other words, to send unsolicited information to others with the intent of gaining some advantage – than news feeds are not for you. Your targets will simply not tune in to news feeds that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased into the proposition by the seduction of the message.
But what about the question of publishing news feeds? Is it easy, or does it require some special computer skills? Do you need to hire or pay someone to do your news feed for you?
The good news is that RSS News Feeds can be incredibly simple to publish if you select the right publishing tool. Numerous tools are “out there” (some much simpler than others!) for publishing news feeds; some are online services such as Enfeedia, some are programs you download. Some are free, some are not. For maximum ease, choose a news feed publishing tool you use by filling in a simple form so that you need not learn any technical skills to take advantage of the power of news feeds; it can be as simple as writing email.
How do you tell others about your news feed? In any communication you do (your business cards, your website, articles you write, etc.), include your news feed address. It’s the equivalent to a website address except it presents the news feed using contemporary browsers. (Older version browsers don’t support news feeds.) It is common practice to install an industry-standard RSS “button” on your website that, when clicked, displays your news feed and provides the news feed address for subscription purposes (see more about subscribing to news feeds below).
For powerful promotion of your news feed, select a feed publishing service that offers the ability to actually display your news items directly on your website, blending in with the design of your site, and including the means to subscribe to that news feed. On-site display of new items coupled with frequent posting of news is an extremely easy way to add fresh content to your website that can actually improve the position of your